Weather app promotion

Discussion in 'App Marketing & Promotion' started by kennywoo2, Dec 9, 2013.

  1. kennywoo2

    kennywoo2 Newbie

    Hi guys:

    We launched our new app--MoWeather several weeks ago. It is the most popular weather app in China. We are currently want to promote this app in US market. However, we found it is very hard to rank in top10 in US weather category. We tried paid promotion service such as Fiksu, Native X, but they usually works 2-3 days, then falling down again. So just wondering how do you guys promote your apps? could anyone provide some app marketing tips. Thanks!

    Ken
     
  2. Artem Sachko

    Artem Sachko Newbie

    Yo, Ken, I can get you to the top 25 for 2 or more weeks in US, Canada, UK and Germany AppStores, if you are still interested. My Skype is artem.sdzen call me anytime!
     
  3. Stephen john

    Stephen john Newbie

    Ways to promote your app.
    • Be sure your app looks clean and professional
    • Promote on social channels
    • Start a blog
    • Share your content
    • Target relevant people in your field
    • Take review about your app
     
  4. Kyle Eisele

    Kyle Eisele Newbie

    Social media blasting is always a good start to reach a lot of users quickly but after that it really comes down to getting your app name relevant on something like google, when people search weather app, you want your app to pop up first, so optimize your SEO and you should see great results. If you need help in this area check out the BrainyApps blog for some helpful tips.

    -Kyle
     
  5. If you want to promote your app then you can use the following tips:
    1. Advertise your app
    2. Use the social media accounts like YouTube, twitter, Facebook, Instagram and Pinterest etc. Choose the platforms where your targeted audience spend most of their time.
    3. Create a website for your app and optimize it for the searching engines
    4. Add a blog in your website and add unique contents in the blog to drive more traffic to the blog.
    5. Frequenlty add contnet in your webiste
    6. Create an advertising video for your app and share it with social media accounts
    7. Use forums and blogs to spread the new of your app
    8. Identify the bloggers who write niche related to your app and contact them for your app promotion
    In addition to these tips, you can also utilize email marketing to get more customers for your product.
     
  6. saud

    saud Administrator Staff Member

    Man you are pulling up some old old threads!
     
  7. April

    April Level 1 Regular Member

    Hi, guys!
    I have used your app, it is very useful and the interface of your app is beautiful and cute. Actually, the idea that promote your app in US market is advisable, you can try the ways of app store optimization:

    App store optimization is a process of optimizing your app to make it more visible and discoverable in app stores so that users are more likely to choose it from millions of other apps.

    why is the ASO important?

    In fact, searching in app store is the main traffic sources, 73% app installs is from searching app in app store. With the other channels of installing app become increasingly weak, app store optimization plays an important part.

    the ways of ASO:
    (1) icon and title: you must design an appealing and attractive icon and title of your app, and you can add the keywords to title, which can improve the search ranking of your keywords and make your app looks more professional.

    (2) description: the description mainly introduces your app, including the function, the goal and the websites, etc. You can also add the keywords in your description.

    (3) screenshots: a good app must have the high quality screenshots, which asks you to create appealing and compelling screenshots. Also, you can add some screenshots of reviews and contest about your app, which shows the real information and experience from the users of your app.

    (5) ratings and reviews: 4/5 stars ratings and positive reviews are the important references to users. To increase the installs of your app, you can incentivize users to leave feedback. Of course, if you have enough budget, you can buy some ratings and reviews from a reliable reviews service provider.

    (6) keywords research:keywords serve as the decisive part of app store optimization. With the limit of characters, finding the appropriate keywords of your app is very important. In this part, you can analyze the keywords of your competitors, creating the relevant, competitive and localized keywords to improve the search ranking of keywords. Indeed, buying keywords search installs form a reliable app store optimization provider, like ASOTOP1, is also a good way to help you optimize your keywords if you have enough budget.

    Wish these methods will be useful and hope your app achieve great success! Good luck!
     

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