Discussion in 'App Marketing & Promotion' started by Stephen john, Dec 6, 2016.
How to promote an education app?
Well, I assume you've already known how to optimize your metadata, such as, name, title, keywords, etc.
When it comes to a particular type of app, education app in your case, the main works can be divided into two parts, in my experience:
1. audience targeting
You may have a general idea about where your users are, but you need to be specific.
a. Find them in the forums where these people go
b. Write some laser targeting posts on tips, tricks, guidelines to solve their problems, then try your best to attract them buy SEO, SNS, etc.
c. Maintain your current users, recall them once in a while by providing valuable materials, tools, etc.
d. Use Apple Search Ads Dashboard to study your users' behaviors, when they are online, what they are searching. The search as is free is you just use the analytic tool, but not start a campaign.
2. app should be rock
No doubt the app itself is the key for conversion and retention. For the methods to build a rock'n roll apps, I suggest you browse some great posts in this forum, and I believe you will find a way to rock your own app.
Create buzz around your app, get people to give it a shot and have them write you up a review. This can be used as a great promotional tool because not only does it get your app out there to the public but it comes from an unbiased source which your audience will find more valuable and eventually lead to better results.
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If an app has top ranking, high rating, positive reviews, and millions of downloads, millions of users, it is a successful app. Also, it is well promoted. If you want to promote app in app stores successfully , you need to do ASO work.
ASO is the abbreviation of app store optimization, which is a process of optimizing your app to make it more visible and discoverable in app stores so that users are more likely to choose it from millions of other apps.
why is the ASO important?
In fact, searching in app store is the main traffic sources, 73% app installs is from searching app in app store. With the other channels of installing app become increasingly weak, app store optimization plays an important part.
The ways of app store optimization:
(1) icon and title: you must design an appealing and attractive icon and title of your app, and you can add the keywords to title, which can improve the search ranking of your keywords and make your app looks more professional.
(2) description: the description mainly introduces your app, including the function, the goal and the websites, etc. You can also add the keywords in your description to improve the search ranking of your app.
For example, you can introduce the category and targeted lessons of your education app in description.
(3) screenshots: a good app must have the high quality screenshots, which asks you to create appealing and compelling screenshots. Also, you can add some screenshots of reviews and contest about your app, which shows the real information and experience from the users of your app.
(5)ratings and reviews: 4/5 stars ratings and positive reviews are the important references to users. To increase the installs of your app, you can incentivize users to leave feedback. Of course, if you have enough budget, you can buy some ratings and reviews from a reliable reviews service provider, like Reviewapp4u, to help you.
(6) do keywords research:keywords serve as the decisive part of app store optimization. With the limit of characters, finding the appropriate keywords of your app is very important. In this part, you can analyze the keywords of your competitors, creating the relevant, competitive and localized keywords to improve the search ranking of keywords. Indeed,buying keywords search installs is also a good way to help you optimize your keywords if you have enough budget.
APP store optimization is a tough task and a continuous process, wish these methods will help you promote your app successfully.
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