The best ways to promote your app

Discussion in 'App Marketing & Promotion' started by chris chan, Apr 10, 2017.

  1. chris chan

    chris chan Level 1 Regular Member

    When you develop a mobile app, you want to reach out to people. You want them to find it and talk about it. However, this can be as difficult as developing the app itself. Here are some ways to promote your app, hope these methods are useful to you.

    PPC
    If your budget allows, launch a pay-per-click (PPC) campaign.It's a simple, straight forward way to garner attention for your app.

    App store optimization
    App store optimization refers as designing your application download page from different app stores wherein you will have the opportunity to get the higher rank in the search results.Through this way, you can easily be found by your customers that will be engaged in your images. If you don't know much about ASO, you can hire an aso company to help you, like ASOtop1, which provide professional aso services.

    Spend a little on prizes, get a lot in return
    Running contests is a low-cost way to build excitement and spread the word about your app. Enter people into a drawing for a $100 Amazon gift card or iPod Touch when they download your app or encourage existing users to tweet or share via Facebook with the app,then award a weekly prize to users who build the most buzz.

    Participate in relevant activities
    By participating in relecant activities, you can expand your personal connections. And you can use your character and charisma to promote your app at the activities. This could mean anything from working a sentence or two into a presentation on another topic or doing an entire talk specifically about your app.

    Offer free access to releavant important people and companies
    If your app is paid, waive the fees to encourage themto try your app. If they like it, it could lead to word-of-mouth promotion and buzz.

    "celebrity effect"
    Most people like to follow others and be influenced by the words of some celebrities or well-known business people - having high-profile Facebook pages with 100,000+Likes mentioning your app is a huge win. Reach out to organizations whose goals align with yours, and give them a compelling reason to mention or link to your app on their page.

    Social media
    Using social media to spread the word about your new app is such an obvious step that it the only technique many people try. You can promote your app on Twitter, Facebook, Google+, LinkedIn, Instagram,and Pinterest, YouTube channel,or other online forum. Just remember: Keep it short and to the point. And you cam create a Facebook page for your app. Not only will it act as a go-to social media hub for your app, it's also a place where users can provide feedback and report any issues they may be having.

    Remember that promoting your app is not a week- or even month-long project. Continue promoting and looking for creative ways to spread the wordat every opportunity, and your app will be found.
     

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