Mobile apps promotion: some useful tips

Discussion in 'App Marketing & Promotion' started by SPR, Apr 9, 2013.

  1. SPR

    SPR Newbie

    Firstly, the product name and its description shall be optimized to fit App Store.

    Secondly, it is desirable to maximize the users’ awareness of your app. Reviews made by popular bloggers and placed on most visited web-sites is one the most efficient promotion tools. One can also engage PR-agencies to write and post press-releases. Practice shows that a professionally written press-release is favored by editors. Thus, an article covering your app will appear in many magazines and on-line editions devoted to mobile apps, with an overall result of increased number of downloads.

    Thirdly, it is a must to engage your audience through social means. Maintain the Twitter of your app, add commentary notes on the product on topical forums, and create grounds for your product discussions on social networking sites! For example, adding “Like” and “Share” to your app on Facebook or other sites will enable everyone to tell his friends about it. Taking into account that the friends number of many users reaches some hundreds this is a very effective promotion tool similar to “word-of-mouth” advertizing. Moreover, be aware of maintaining the feedback: it is very likely you would receive a useful hint.

    Fourthly, be aware that the lion's share of all mobile apps downloads is free. Thus, even if your are focused on selling your app make sure you have a free version with a limited functionality that will from time to time offer going to a pay version without any limitations. A user is prone to pay for additional functions to an app they like rather than to pay for something unknown.

    Fifthly, do not forget about updates! This allows you to regularly enter the list of newly designed products and in the long run to increase the number of downloads. New levels of games, new functions, errors correction – all this can be the ground for making a new version. The only “but” – is be careful with “empty” updates since they can simply irritate users.

    Overall, none of the listed tools taken separately cannot guarantee a success. Therefore, be ready for a long fight promoting your product and use all available possibilities. Good luck!
    daviliars likes this.
  2. Spark

    Spark Newbie

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  3. April

    April Level 1 Regular Member

    Good tips!
    While in addition to these methods, I will share you some other useful methods to help you promote your app:

    (1)content marking: you can write some relevant blogs and essays to introduce your app, raising the publicity of your app

    (2)cross promotion: if you have published more app that have received good responses, you can use the platform completely to advertise your app, because the potential audiences are the precious resources for your new app

    (3) special website: you can put your app on some special websites, like classified sites and review sites. The installs will increased when audience browsing these websites.

    (4)personal circle: your friends and relatives are the precious resources to you, because they can advertise your app in their friends circle if your are really valued, which is a good and free method to get more potential audiences and get more installs of your app.

    (5) ASO work: ASO is abbreviation of "app store optimization", which is a process of making your app more visible so that audiences would like to choose your app among other millions of apps. Optimizing the title, icon. keywords, description and reviews to boost your app ranking. Of course, if you have enough budget, you can collaborate with a reliable app store optimization company, like ASOTOP1, Topappreview, Reviewapp4u.

    (6) advertising: online and offline advertisement are both effective method to popularize your app. You can make use of the popular platforms, such as Facebook, Instagram, relevant forums.

    (7) put your app in right category: It is important to get your app feature in appropriate categories as that will help store filters to present your app to audience who actually want it. Posting an app in an irrelevant category just loses audience.

    (8) pre-loaded in app stores: you can pre-loaded your app in app stores to guide the audience to install your app, which can gain much more installs of your app although it will took much money.

    (9)leverage your app website : you can create a website of your app, crafting the page and designing a beautiful interface of your website. The users can communicate with others in this platform, and you can find the potential problem of your app by reading the messages from the users and find the relevant solution to solve these problems.

    (10) IPA: it is a method to make money of your app. You can design some paid attractive levels to entice the users to purchase your product when they want to pass this level. It is also a method to get more potential audiences and get more installs of your app.

    Wish these methods can help you!
    daviliars likes this.
  4. daviliars

    daviliars Newbie

    Thank you for your incredible information but I think that any android app to increase or getting more and more traffic which step I must have to do because already there are many step I have already done but now I want to know more step can you share with me.
  5. April

    April Level 1 Regular Member

    Maybe the following methods can help you:

    1. increase the volume of app keywords: in addition to add the keywords in app title and subtitle, you can add the keywords in reviews and localized your keywords, which can increase the number of keywords so that get a higher rank in Google Play.

    2. incentivize users to leave your feedback: maybe users would not to review your app for wasting their time, so you can incentivize them to review your app, and add the keywords in reviews will increase the exposure rate of your keywords.

    3. collaborate with a reliable app store optimization company: you can cooperate with a reliable company, giving your app link to them, and then they will promote your app with more professional and effective methods to help you. About the company, I recommended the ASOTOP1, which have more experience about app promotion and can boost your app ranking effectively.

    If you have any problem about app promotion, please feel free to contact me!

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