There are many free ways to promote your ios app, such as start a blog, post on forums, comment on relevant articles and blogs, cross promotion, email marketing etc. But not all the free promotion ways are so efficient. Here are some effective free promotion ways for you: Localize Your App for non-US App Stores As you probably know, the iTunes App Store has 44 local versions. If you ignore 43 of them and focus your app marketing efforts exclusively on US, you are missing a big market! To take advantage of all these markets, you need to localize your app. Here is what your strategy should be. Which can boost your app visibility and downloads efficiently. App store optimization what is aso? it is a process of optimizing your app to make it more visible and discoverable so that users are more likely to choose it from millions of other apps. You can optimize your icon, title, description, and screenshots to improve your app ranking. It’s the most efficient way to promote app, because data shows that over 65% of downloads come directly from a search on the App Store. Social Media Firstly, you can make full use of your social media. You can share your app link to your facebook, twitter etc. You should be consistent and active. You also can ask your friends share the app link on their social media. Additionally, there are some other promotion ways you can use with social media. Social Media Profiles - You can upload your app icon as profile photos, what’s more, highlight your app features and advantages on the cover photos. Create an official Page for your app - Make sure you have plenty of detail within the page. Using screenshots of your app, along with a call to action within the header picture will certainly help to make your app visible. Join relevant groups - Post engaging content, not always about your app, and build relationships with other group members. Reward Users for Social Shares - Reward users to share their experiences on their Facebook page. What’s more, putting a bit of money behind your app promotion will boost your discoverability and get more people flocking to your app. You can cooperate with Social Media Influencers, which will not cost you too much, but very effective - Influencers are individuals with the power to influence the buying and engagement decisions of a certain group of people. You reaching out influencers should be careful to only present content that is truly relevant for the influencers and their audience.