1. build personal connections: you can ask your friends to download your app, and writing positive reviews. 2. Participate in activities: by participating in some relevant activities, you can learn more knowledge of app promotion and know more app promotion people, thus increase the channels of promotion. 3. Be familiar with the channel of promotion and learn how to make full use of them: there are many channels to promote your app, like android app stores, iOS, PR, etc. 4. Auxiliary tools: you can use some auxiliary tools to help you promote your app, like ASO annie, appbk. 5. Analyze your competitor: everyone or every group should analyze the valued competitors, which can help you learn about your competitor clearly, then you can promote your app more effectively. App store optimization: it is an effective way to optimize your app. If you have enough budget, you can cooperate with a reliable app store optimization company to help you, like ASOTOP1.