With the tremendous amount of competition on Apple App Store, convincing users to download a new app is extremely challenging. Hopefully, there are some ways free (or cheap) that can help you out! Run Facebook Ads Mobile apps are increasingly helping businesses grow. Facebook mobile App Install adverts enable businesses to connect with the people who are more likely to install your app, so you can get more people using your app. Mobile App Install adverts link directly to the App Store, Google Play and Kindle Fire store, so that people can download your mobile app straight away. And they can be shown across Facebook, Instagram and Audience Network. App Store Optimization App Store Optimization is the process of improving a mobile app’s visibility in the store by optimizing each metadata element (app title, description, keywords, screenshots, etc.) according to the store and trends’best practices. The point is to make the app more visible in the charts and to increase its discoverability. By doing so, app users are more likely to find the app in the store, and consequently, the number of downloads will increase naturally. Localize Your App for non-US App Stores As you probably know, the iTunes App Store has 44 local versions. If you ignore 43 of them and focus your app marketing efforts exclusively on US, you are missing a big chunk of the market! Granted, the US App Store is the biggest, but it is also the most crowded. To take advantage of all these markets, you need to act smart. Here is what your strategy should be. Buy app reviews and ratings Reviews are part of the App Store algorithm used to calculate an app’s position in Top Charts and search results. Apps with four and five stars are positioned higher than competing apps using the same targeted keywords. In addition, ask yourself if you would install an app with less than 3 or 3.5 stars? I wouldn’t. Market Your App Effectively It takes some courage and dedication to roll out a full marketing campaign all at once, but if done successfully, you can see some awesome returns.Spread your advertising across the channels that are most popular with your target audience, which could include: Social media Sites like Reddit and Digg Email Marketing SMS marketing Content Marketing App directory sites Relevant blogs/magazines No matter how great and well-designed your app is, if you don’t put enough effort into promoting it, no one will ever download it.